
I’m a junior digital marketing and client operations assistant with a background in sales and team coordination. I’m particularly interested in supporting online service businesses in the wellness and education space, where clear communication and client trust are essential.
To build practical experience, I created and launched a solo travel consulting project (Xenia & Co). Through this hands-on project I designed the full client journey — from website visit and booking to payment, onboarding questionnaire, and organized client records in a CRM using no-code tools.
My goal is to help small teams stay organized, reduce back-and-forth communication, and make the experience smooth for both the business and its clients.
1. Lead Acquisition (Website & Booking)
I built a landing page designed to convert visitors into consultation bookings.
The page explains the service, addresses safety concerns for solo female travelers, and directs users to schedule a call through a clear call-to-action button.The objective was to reduce friction and allow potential clients to move from interest to booking without manual communication.
2. Booking & Scheduling
I implemented an online scheduling system using Calendly so clients could book a session based on my availability. The system automatically confirms the appointment, sends instructions, and provides the meeting link.This removed the need for back-and-forth coordination and standardized communication with each new client.
3. Payment & Commitment
To reduce missed appointments, I created a payment confirmation step before the consultation. After booking, clients receive a payment link to secure their session.This ensures commitment from the client and mirrors how many online service providers manage consultations.
4. Client Onboarding Questionnaire
After payment, clients receive a questionnaire to collect travel preferences, goals, and safety concerns. This information allows the consultation to be personalized and prepared in advance.The onboarding form helps improve the client experience and makes the session more efficient.
5. Client Organization (CRM)
I used HubSpot CRM to store client information and track each contact after booking. Instead of managing information through email alone, all client details could be accessed in one place.This approach helps maintain organization and prepares the business to handle multiple clients efficiently.
6. Automation Workflow
Because the free versions of the tools did not integrate directly, I attempted to automate client creation in the CRM using Zapier and email parsing. The idea was to extract booking data from confirmation emails and automatically create a contact record.This process taught me how data flows between platforms and how automation can reduce repetitive administrative work.
7. Website Deployment & Technical Setup
I connected a custom domain and configured DNS records to publish the website online. This required troubleshooting domain propagation and understanding how hosting platforms connect to a domain provider.This experience gave me practical exposure to launching a live website without a developer.